Responsibilities:

• Advances the relevancy and effectiveness of CRM contact strategy through effective targeting selection using segmentation and all the other available drivers.
• Evaluates effectiveness of campaigns using consumer metrics and campaign KPIs to inform future programs
• Manages marketing automation tools including audience selection, campaign planning, and workflow development
• Partners with internal and external stakeholders on strategic planning and campaign execution to meet marketing objectives
• Develops and document well-defined standardized processes
• Performs ad-hoc analyses as needed

Qualification:

• BS/BA in marketing, computer science or mathematics (or related work experience)
• 2+ years of demonstrated experience in database technologies and applications
• Intermediate knowledge of relational databases including tables and joins
• Experience with targeting and query tools like SQL, Unica or similar
• Strong communication and collaboration skills
• Experience designing and analysing campaigns to measure effectiveness
• Ability to translate strategic plans into tactical programs
• Strong detail orientation
• Ability to work in a fast-paced environment and prioritize time to meet deadlines